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Waitrose – Waitrose: Spring

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Spring has officially started and Waitrose is celebrating with an innovative new brand campaign.

Created by adam&eveDDB, the campaign placed a selection of GoPro cameras around a farm up and down the country, including the supermarket's very own dairy and free range hen farms. This way, their customers know exactly where their food comes from via the live stream.

The campaign launched with the above teaser as well as a live broadcast from the farms. directed the spots through Stink.


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