Work

McDonald's: Always Working

Meet the hard-working miniature men who make the Happy Meal better for McDonald's.

by shots on 23^rd March 2016

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McDonald's – McDonald's: Always Working

Credits

Agency Leo Burnett London
Production Company Hornet

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Credits

Agency Leo Burnett London
Production Company Hornet
Post Production MPC London
Editing Company Hornet
Editor Stephanie Andreou
Agency Producer Bruce Macrae
Creative Matt Collier
Creative Wayne Robinson

Director Yves Geleyn
Creative Director Jon Fox
Creative Director Rik Brown
Audio Post

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McDonald’s UK has launched a new caign through Leo Burnett London designed to show the ongoing work carried out to change the world famous Happy Meal for the better.

Following a workforce of miniature men in the animated ad, the piece mentions the key improvements that have been made to the much-loved menu favourite including a reduction in salt, a broadening of the drinks range and the addition of fruit and books to the box.

The caign illustrates the changes as part of the brand’s 10-year nutrition strategy and the piece was directed by Hornet's Yves Geleyn. To see how the ad was made, watch the making of film below.

Connections

Agency Leo Burnett London
Editing Company Hornet
Post Production MPC London
Production Hornet
Agency Producer Bruce Macrae
Creative Wayne Robinson
Creative Matt Collier
Creative Director Rik Brown
Creative Director Jon Fox
Director Yves Geleyn
Audio Post Soho Square Studios

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