Nivea Men: The Double

Love that feeling when you wake up in the morning and you just feel great?

You don't know quite what it is - it's nothing anybody else can see - but you can feel it and it affects the way you behave.

According to Nivea, that feeling is moisturiser.

Inspired by Russian novelist Dostoevsky's short story The Double, the spot from Stack sees a man struggle to compete with his doppelganger... who's exactly like him, but just annoyingly better.

Helmed by Barry Kimber, the ad's punchline reveals that the double is actually the same man - but after moisturiser, he's able to be the best version of himself. The brand is encouraging other young males to #feelthedifference.