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Foot Locker – Foot Locker: Collection; Borrowed

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February is Foot Locker's Hottest Month of the Year in the US and with the NBA All Star schedule on its way this weekend, the retailer is celebrating with two spots fronted by actor and comedian Kevin Hart.

Created for Foot Locker and Kids Foot Locker by BBDO New York, the spots see Hart launch a new fashion line, to the disapproval of NBA star Draymond Green, then get given dressing down from his son for wearing all his cool clothes. The ads are shot by Caviar's Neal Brennan and kick-off the brand's annual February marketing campaign.

 

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