Sky Q: Fluid Viewing

A new caign, created by Brothers and Sisters and brought to life by Biscuit Filmworks UK with director Johnny Green and a creative team at The Mill, sees the action sucked out of the screen as Sky launches an ambitious project to promote its new home entertainment system, Sky Q.

Set in a family home to the sound of I’ve Gotta Be Me by Sammy Davis Jr, a television screen liquifies as the movie action is brought out of the screen to represent fluid viewing on the next generation of the platform and how the family of advanced Sky Q products connect wirelessly to create an ecosystem that makes TV viewing seamless.

“As always, Sky wanted to push the limits of creativity. Getting to something truly original has required mind-boggling skill and effort," says Brothers and Sisters ECD, Andy Fowler. "The whole thing took one year including five months of intensive pre-production prior to any filming. In total the ads involved 52 artists, 105 liquid VFX shots, over 4,000 individual simulations and an incredible 45,000 hours of rendering to get the ads just perfect.”

The caign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from Friday 12 February 2016.

Read an interview with creative director Aaron Willmer here to find out how the team created the epic spot.