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California Lottery – California Lottery: Musicians

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The festive spirit rubs off on a man as he walks the streets of San Francisco in this spot from David&Goliath.

Set to a performance of Christmas favourite, The Most Wonderful Time of the Year, Phil Joanou's ad is all about illustrating the joy you can create when giving the gift of California Lottery Holiday Scratchers.

As musicians play to passers-by, the man reaches out by giving the gift of gambling and the campaign seeks to amplify the contagious momentum a small gesture can create for the holiday season.

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