Coca-Cola: A Bridge for Santa
The iconic red truck is back, which means it can only mean one thing... it's Christmaaaaaaas!
Credits
powered by
- Agency JWT Brazil/Brazil
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Credits
powered by
- Agency JWT Brazil/Brazil
- Post Production Dot Cine
- Post Production Zombie Studio
- Sound Design B.A.start
- Editor Caio Saad
- Editor Kelvin Freitas
- Editor Raoni Rodrigues
- Editor Renan Cipriano
- Director of Photography Blasco Giurato
- Art Director Claudia Calabi
- Copywriter Julia Velo
- Copywriter Guilherme Nesti
- Copywriter Ana Cavalcanti
- Executive Producer Roberta Reigado
- Executive Producer Luiz Ferriani Nogueira
- Chief Creative Officer
- Chief Strategy Officer
- Director Fernando Grostein Andrade
- Creative Director Gustavo de Lacerda
- Creative Director Gustavo Soares
- Post Producer Raoni Santos
Credits
powered by
- Agency JWT Brazil/Brazil
- Post Production Dot Cine
- Post Production Zombie Studio
- Sound Design B.A.start
- Editor Caio Saad
- Editor Kelvin Freitas
- Editor Raoni Rodrigues
- Editor Renan Cipriano
- Director of Photography Blasco Giurato
- Art Director Claudia Calabi
- Copywriter Julia Velo
- Copywriter Guilherme Nesti
- Copywriter Ana Cavalcanti
- Executive Producer Roberta Reigado
- Executive Producer Luiz Ferriani Nogueira
- Chief Creative Officer
- Chief Strategy Officer
- Director Fernando Grostein Andrade
- Creative Director Gustavo de Lacerda
- Creative Director Gustavo Soares
- Post Producer Raoni Santos
The Christmas season doesn't truly begin until that bright red truck makes its way onto the big screen, illuminated by fairy lights, driven by a certain bearded somebody and bearing the good stuff. Of course, it could only be Coca-Cola.
Long before John Lewis stole the Christmas spotlight, Coca Cola dominated the screens... and with this spot from JWT Brazil, it seems keen to return to the season's ad ranks.
This year's tale, helmed by Fernando Grostein Andrade, follows a young boy as he convinces his father to embrace the Christmas spirit.
When the sweet tale was unveiled earlier this week, the story was transformed and brought to life via a travelling entertainment platform - Coca-Cola's Christmas Caravans - which will be paraded through the streets of Brazil. A virtual experience will also be available thanks to Google and Zombie Studio, which will feature an animated version of the story.
Now that must get you into the Christmas spirit.
Connections
powered by
- Agency JWT Brazil
- Agency Zombie Studio
- Post Production Dot Cine
- Post Production Zombie Studio
- Production Spray Filmes
- Sound Design B.A.start
- Chief Creative Officer Ricardo John
- Chief Strategy Officer Fernand Alphen
- Creative Director Gustavo Soares
- Executive Producer Roberta Reigado
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