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National Lottery – The Spanish Lottery: Justino

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Calling all Scrooges - the Christmas spirit lives in all of us... as this delightfully-sweet animation proves by bringing to life the excitment of the holiday season.

Created by Leo Burnett Iberia, the short film tells the story of Justino - a loveable security guard at a mannequin factory, who works the nightshift.

Due to his unsocial hours, he works alone except for the mannequins he befriends at the company. 

Helmed by Against All Odds, the spot is very endearing and reminds the public that in Spain, the holiday season doesn’t start until the annual Christmas lottery is launched. (This year, it will be drawn on December 22)

#Justino has been so popular nationally that after just one day of being online, his story garnered more than one million views. Thanks to his success, he even has his own Instagram page, while the mannequin factory has a dedicated website and Facebook page.

Look out for a behind the scenes making-of video and an interview with lead creative Juan Garcia-Escudero with shots later this week.

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