adidas: Audience of One

Pharrell Williams fronts this new campaign for adidas that will see a series of films released through the year focussing on art, creativity and motivation.

Created through Johannes Leonardo, the first film sees Williams hand-pick five young creative talents from key commercial markets across the globe that embody the true sense of a superstar.

Pusha T, a musician from the US; Grigoriy Dobrygin, an actor/director from Russia; Yoon, a designer from Japan; VJ Mian, a VJ/designer from China; and Smithe, an illustrator from Mexico, feature in the film, directed by Patrick Clair of Elastic.

The idea of a true superstar will continue to be democratised throughout the year with a 'Pay It Forward' social component that will see these five new creators continue to nominate others that embody the same spirit and with the process living under the hashtag #OriginalSuperstar.