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LG – Three/LG: Unboxing

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If you go down to the woods today... beware!

Created by Wieden+Kennedy London to promote the new LG G4 smart phone, this spot sees Three's fuzzy mascot Jackson and cameraman, Steve, head down to the woods to put the new piece of tech through its paces.

Directed by Matthijs van Heijningen, we soon see Steve start to regret his decision as The Blair Witch Project-style events start to unfold - not that any of this bothers the ever-jovial Jackson.

The campaign features a series of 20-second TV spots alongside the full film that will be shown in cinemas.

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