Atomic London will create the first global ad campaign for social investment network Etoro.
The campaign – planned to launch later this year – will encourage more global consumers to use Etoro and will attempt to establish the company as an alternative way to invest in financial markets. Etoro enables consumers to trade and invest directly with the markets as well as interact with existing traders.
A director with an eye for human stories, McGough joins Great Guns for representation in the US, Middle East, and Asia.
The agency has named Holgate as its new Strategy Partner, where she will be working on Essity and RSPCA.
The prolific director / creative director has been signed to the company's Rising roster.
The director joins for representation in Belgium, France, Holland, China and APAC.
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