East Entertainment opens

Global production company Pulse Films and Israeli-based production house Abot Hameiri have announced the launch of their new entertainment company, East Entertainment. The new entity, which will be headed up by newly-appointed managing director Nathan Eastwood, will combine the strengths of both companies to produce exciting new global entertainment and reality formats. Eastwood has nearly 20 years of experience across a wealth of big entertainment shows including TFI Friday, Bansai, Richard & Judy, X Factor, Hell’s Kitchen, Balls of Steel and Bad Robots and recently picked up a BAFTA for his work on The Cube.