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Don d'Organes – Don D'organes: The Man Who Died The Most In Movies

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The French Health Department, Don D'organes, aims to encourage organ donation, specifically to 16-25 years old with this amusing PSA.

Created by DDB Paris the commercial introduces Robert Cronejager, an actor with unparalleled skills when it comes to dying. With more lives than a cat, the film sees Cronejager meet his demise in a series of increasingly grizzly ways.

Produced by Wanda Paris and helmed by Steve Rogers the piece uses absurd humour to remind viewers that there is no bad moment to tell those close to you about donating.

The film is being supported on social media with a dedicated twitter feed for the actor Robert Cronejager and the hashtags #TheManWhoDiedTheMost and #aaaaaaaah.

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