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Vision Express: Eyewitness

Sir Trevor McDonald fronts this celebration of sight for Vision Express created by Dare and Lightbox.

by shots on 9^th June 2015

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Fronted by English newscaster Sir Trevor McDonald, this spot continues opticians Vision Express Vision. Taken Seriously campaign.

Created by Dare the spot sees McDonald recounting some of the many wonderful and horrible things he's seen in his life, from the liberation of nations to child refugees and how this is all possible because he looks after his eyesight.

The spot was produced by Lightbox and helmed by Ed Perkins.

Connections

Production Lightbox, London
Producer Lucy Paul

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