Honda: Give and Take; Great Thinking Inside

RPA has collaborated together with Nexus directors Smith & Foulkes to create two spots - Give and Take and Great Thinking Inside - to mark the launch of the new Honda HR-V Crossover.

The promotional shots remind viewers of the quality of Honda cars - how they have improved over time and how a small change can make a huge difference.

Give and Take (above) suggests that something always has to give when making changes, through modifying people's facial features.

But Honda reminds viewers that it never compromises on the quality of its cars; instead the motoring team have found the 'sweet spot' for the latest model.

Great Thinking Inside (above) takes a different approach and appeals to Honda enthusiasts. Beginning with a vintage 1974 Honda Civic CVCC, the spot focusses on the development of the cars through the years - by evolving each model from one iconic car to another.

Honda promises to keep the best bits of each vehicle - after all, one good idea simply leads on to another.