Craft

Finlandia Raises a Glass for World Water Day

Vodka brand celebrates annual celebration with social campaign via Mistress.

by shots on 24^th March 2015

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Finlandia Vodka – Finlandia Raises a Glass for World Water Day

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Director Harrison Boyce

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Los Angeles-based Mistress, the multi-disciplinary creative agency, has released its first work for Brown-Forman’s Finlandia Vodka.

The social campaign encourages drinkers to raise a glass of the drink, take a photo and use the hashtag #4PureWater when uploading the image to social media. Each time the hashtag is used the brand will donate $1 in the user's name to pure water initiatives for World Water Day.

The United Nations General Assembly designated the date to the cause on 22 March1993 and it is celebrated every year on the day with a focus on a different issue. In 2015, the theme is Water and Sustainable Development and Finlandia's campaign kicked off last weekend. For further information visit World Water Day.

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Agency Mistress Creative
Director Harrison Boyce

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