comparethemarket.com launches Meerkat Movies

UK price comparison site comparethemarket.com has teamed up with Cinema First, the industry body representing UK cinema operators and film distributors, to launch Meerkat Movies, a new customer rewards programme that will give film lovers two-for-one cinema tickets every Tuesday or Wednesday for a whole year. The new scheme replaces the offer that telcos EE/Orange had before. To qualify, customers have to buy a qualifying product via the company’s website. Existing customers will also be allowed early access to the offer.