Craft

Valspar brings Colour to the Colour Blind

Valspar gives the gift of colour to the colour blind in this heart-warming spot via FCB, John X. Carey and Tool.

by shots on 23^rd March 2015

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Valspar – Valspar brings Colour to the Colour Blind

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Agency FCB Chicago

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Credits

Agency FCB Chicago

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Colour blindness effects nearly 300 million people globally with many sufferers unable to distinguish red and green shades in particular.

Created by FCB Chicago for Valspar, the film sees the brand team up with EnChroma, a colour blindness correcting glasses company, to enable a number of colour blind individuals to see colour for the first time.

Director John X. Carey, the man behind Dove's Real Beauty Sketches, directed the piece through Tool, which also saw the brand gift the special glassses to those suffering from the condition while raising awareness about colour's impact on our lives.

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Agency FCB Chicago

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