Trainer Fans Freestyle with Foot Locker

French agency BBDO Paris has brought the trainers available at Foot Locker to life with a new campaign centred on music and the rap battle concept.

Designed to illustrate the idea that the shoe chooses the wearer rather than the other way around, the work sees sneaker heads go toe-to-toe with their favourite styles - including the classic Nike Huarache - to deliver verses about their love and affection for the footwear.

Taking place at Paris' La Boule Noire live music venue, the campaign sees many fall victim to the skills of the sneakers, though a lucky few did overcome their challengers. The campaign footage is made up of seven episodes, directed by Steve Lejeune through Bête et Méchant.