LEGOLAND: Awesome Awaits
This spot combines live-action and VFX to promote LEGOLAND's Resorts through BMB and The Mill.
Credits
powered by
- Agency BMB/UK
- Post Production The Mill London
- Art Director Jenny Piggot
- Copywriter Harry Boothman
- Agency Producer James Bolton
- Director Russell Tickner
- Producer Josh Davies
- Creative Director Matt Waller
- Post Producer Ian Berry
- Sound Design
Credits
powered by
- Agency BMB/UK
- Post Production The Mill London
- Art Director Jenny Piggot
- Copywriter Harry Boothman
- Agency Producer James Bolton
- Director Russell Tickner
- Producer Josh Davies
- Creative Director Matt Waller
- Post Producer Ian Berry
- Sound Design
This spot sees LEGO come to life to promote the fun and fantasy of LEGOLAND Resorts. Created by The Mill and with live-action elements shot on location in South Africa, the commercial is directed by Russell Tickner and breaks in the US this week.
The ad, through BMB, will then air in the UK from Monday 23 March and will also run in Malaysia, Denmark and Germany through the summer season to promote the park's existing six attractions and the planned opening of new parks including in Dubai, Japan and South Korea.
Over 10,000 bricks were shipped in to be used on set in the live-action elements. A further 893 million virtual bricks were built and individually placed in post-production to create the incredible models that can be seen in the ad.
Connections
powered by
- Agency BMB
- Post Production The Mill London
- Creative Director Matt Waller
- Post Producer Ian Berry
- Producer Josh Davies
- Sound Design Wave
Unlock this information and more with a Source membership.
