Work
O'Neill: Unreasonable Expectations Since 1952
Surf's up for Sid Lee Amsterdam in this spot that looks back on O'Neill's beginnings.
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Credits
powered by
- Editor Thomas Schenk
- Executive Creative Director
Created by Sid Lee Amsterdam this adrenaline-fuelled spot for extreme sports brand O'Neill celebrates the company's heritage and founder Jack O'Neill's determination to get it off the ground. The global campaign pays homage to all the action sport junkies who, like the brand, have had Unreasonable Expectations to succeed.
Connections
powered by
- Agency Sid Lee Amsterdam
- Executive Creative Director Kenn MacRae
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