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Dulux: Colourless Future

Why is the future always white? BBH poses the question with this cool campaign for the paint company.

by shots on 12^th March 2015

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Dulux – Dulux: Colourless Future

Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Somesuch

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Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Somesuch
Editing Company Trim Editing
Editor Dominic Leung
Director of Photography Robbie Ryan
Agency Producer Kirsty Dye
Executive Producer Tim Nash
Creative Richard Hooley

Creative Victoria Jagger
Director Daniel Wolfe | (Director)
Producer Dougal Meese
Creative Director Martha Riley
Creative Director Nick Allsop
Sound Mix
Sound Design
2D

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Come to think of it, the future does always seem to be depicted as colourless and with this new campaign for Dulux, BBH London challenges the concept.

Featuring a pair of forward-thinking rebels in a sterile, utopian world, the commercial - shot by Somesuch director Daniel Wolfe - encourages us to think of colour as an emotional catalyst to help change the way we live our lives.

The campaign continues the Change Your Story platform, previously launched with an ad called Colour Prohibition. The latest ad also sees the return of the lovable Dulux dog.

Connections

Agency Bartle Bogle Hegarty (BBH) UK
Editing Company Trim Editing
Production Somesuch
Agency Producer Kirsty Dye
Creative Director Martha Riley
Creative Director Nick Allsop
Director Daniel Wolfe
Director of Photography Robbie Ryan
Editor Dominic Leung
Executive Producer Tim Nash
Producer Dougal Meese
2D Duncan Malcolm at Glassworks
Grade Framestore
Sound Design Andy Shelley, Stephen Griffiths
Sound Mix Jack Sedgwick, Wave Studios

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