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Channel 4 Television – Channel 4: Drugs Live; The Cannabis Trial

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To promote Drugs Live: The Cannabis Trial, the follow up to 2012's Drugs Live: The Ecstasy Trial, Channel 4's in-house creative agency 4Creative commissioned this promo through Blinkink.

The programme, which aired in the UK this week (3 March), looked at the effects of the drug on the human mind. Directed by Tom & Nicos the piece whets the appetite for the ground-breaking scientific study in which volunteers, including newsreader Jon Snow, test the drug live on air.

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