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Toyota Yaris: Made In France

Wilfrid Brimo helms this patriotic spot to celebrate the French-built Yaris via Saatchi & Saatchi + Duke and Wanda.

by shots on 4^th March 2015

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toyota yaris – Toyota Yaris: Made In France

Credits

Agency Saatchi & Saatchi Paris
Production Company Wanda Paris

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Credits

Agency Saatchi & Saatchi Paris
Production Company Wanda Paris
Post Production Prodigious, Paris
Art Director Philippe Rachel
Copywriter Carl Harborg
Director Wilfrid Brimo
Producer Martine Joly
Producer Claude Fayolle

Creative Director Frederic Temin
Post Producer Franck Herve Marc

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Toyota celebrates the je ne sais quoi of the French-built Yaris with this cool spot created by Saatchi & Saatchi + Duke. The spot visits the workshop and birthplace of the car as it comes aloud to the tune La Marseillaise, the French national anthem. The patriotic ad was produced by Wanda and directed by Wilfrid Brimo.

Connections

Agency Saatchi & Saatchi Paris
Post Production Prodigious, Paris
Production Wanda Paris
Art Director Philippe Rachel
Copywriter Carl Harborg
Creative Director Frédéric Témin
Director Wilfrid Brimo
Producer Martine Joly
Producer Claude Fayolle

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