European Tour: Drama On the World Stage

This new spot from Saatchi & Saatchi London was created to communicate the drama of the European Tour and does so by honing in on a tense shot played by golfer Martin Kaymer and the entertaining reaction that follows.

Starring fellow pro Stephen Gallacher with commentators Paul McGinley and David Livingston, the ad adopts a super slow-mo technique to maximise the moment and features amusing crowd reactions from across the world - from a camera operator filming in a crane on the course, to a distracted woman mid-passionate kiss.

Directed by Ben Murray and James Willis from Bullion in partnership with European Tour Productions, the work aims to differentiate the competition – which takes place all over the world and has a fully international player contingent – from The PGA.

The campaign will feature social activity around #DramaOnTheWorldStage, including a competition to win the gear Martin Kaymer wears in the film.