Nissan: With Dad
Super Bowl XLIX: Lance Acord directs this emotional story for Nissan which follows a father/son relationship.
Credits
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- Agency TBWA Chiat Day Los Angeles/United States of America
- Production Company Park Pictures
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Credits
powered by
- Agency TBWA Chiat Day Los Angeles/United States of America
- Production Company Park Pictures
- Grade MPC Los Angeles
- Editing Company Whitehouse Post
- Post Production a52
- Editor Russell Icke
- Agency Producer Alex Dossett
- Agency Producer Carrie Schaer
- Executive Producer Jackie Kelman Bisbee
- Executive Producer Mary Ann Marino
- Chief Creative Officer Stephen Butler
- Head of Production Brian O'Rourke
- Director Lance Acord
- Producer Tim Kerrison
- Creative Director Drew Stalker
- Creative Director Chris Ribeiro
- VFX Supervisor Patrick Murphy
- Associate Creative Director Liz Levy
- Associate Creative Director Jason Locey
- Colourist Mark Gethin
Credits
powered by
- Agency TBWA Chiat Day Los Angeles/United States of America
- Production Company Park Pictures
- Grade MPC Los Angeles
- Editing Company Whitehouse Post
- Post Production a52
- Editor Russell Icke
- Agency Producer Alex Dossett
- Agency Producer Carrie Schaer
- Executive Producer Jackie Kelman Bisbee
- Executive Producer Mary Ann Marino
- Chief Creative Officer Stephen Butler
- Head of Production Brian O'Rourke
- Director Lance Acord
- Producer Tim Kerrison
- Creative Director Drew Stalker
- Creative Director Chris Ribeiro
- VFX Supervisor Patrick Murphy
- Associate Creative Director Liz Levy
- Associate Creative Director Jason Locey
- Colourist Mark Gethin
Super Bowl XLIX: We reported last week that Nissan was going to air its first Super Bowl spot for nearly 20 years and that it would be based around the theme of fatherhood. The brand had already teamed with Google and various YouTube personalities to promote the tag of #withdad and above you can see the 90-second TV spot which aired during last night's game.
Created by TBWAChiatDay Los Angeles and directed by Park Pictures' Lance Acord the spot The story follows an up-and-coming race driver through his journey to the highest levels of motorsports competition and uses a narrative soundtrack provided by Harry Chapin’s iconic Cat’s in the Cradle. It depicts the struggles of a father and mother to balance work and family while they raise their son.
Connections
powered by
- Agency TBWA Chiat Day Los Angeles
- Editing Company Whitehouse Post
- Grade MPC Los Angeles
- Post Production A52
- Production Park Pictures
- Associate Creative Director Liz Levy
- Chief Creative Officer Stephen Butler
- Colourist Mark Gethin
- Creative Director Chris Ribeiro
- Director Lance Acord
- Editor Russell Icke
- Executive Producer Mary Ann Marino
- Executive Producer Jackie Kelman Bisbee
- Producer Tim Kerrison
- VFX Supervisor Patrick Murphy
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