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esurance: Sorta Greg; Sorta Mom

Super Bowl XLIX: Bryan Cranston's Walter White and Lindsay Lohan star in this year's esurance spots.

by shots on 2^nd February 2015

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Esurance – esurance: Sorta Greg; Sorta Mom

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Agency Leo Burnett USA/United States of America

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Credits

Agency Leo Burnett USA/United States of America

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Super Bowl XLIX: Last year, Esurance's Super Bowl strategy was to offer one lucky viewer $1.5 million (that's one third of the cost of a 30-second Super Bowl ad slot, to put that into perspective). This year they've taken a different approach and employed the help of that most lauded of criminals, Walter White [above] and that most lauded of actresses Lindsay Lohan [below] to front their Sorta campaign, created by Leo Burnett Chicago.

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Agency Leo Burnett USA

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