Toyota Camry: How Great I Am

Paralympic athlete and actress Amy Purdy features in this motivational spot set to lead the way in the first quarter of the game on Super Bowl Sunday.

Set to quotes from Muhammad Ali’s famous How Great I Am speech, the Saatchi & Saatchi LA ad sees Purdy, a Team Toyota athlete and gold medallist; go about her bold, outgoing lifestyle which includes running, snowboarding, ballroom dancing and more.

The spot will be one of two from the car manufacturer on Game Day and forms part of the brand’s One Bold Choice Leads to Another campaign for the new 2015 Toyota Camry.

"We're very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does,” says Jack Hollis, group vice president of marketing, Toyota Motor Sales, USA. “Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we're thrilled about."

"To say I'm honoured to be in this spot airing during the game would be an understatement," adds Purdy. "All my life I've been faced with choices, and I've been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words."

Toyota will continue the conversation about bold dads in the second spot on Game Day. The brand is inviting Twitter users to engage by helping to create a cultural moment in real time. To participate, consumers can compose a tweet with up to four photos of their dads using the hashtag #OneBoldChoice.

Dads seem to be the theme of the event this year with Nissan and Dove also turning to the fatherhood theme for their campaigns for the event.