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Everlast: I'm a Boxer

Muhammad Ali inspires this commercial from Canada that questions the definition of a 'female boxer'.

by shots on 26^th January 2015

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Everlast – Everlast: I'm a Boxer

Credits

Production Company Steam Films

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Credits

Production Company Steam Films
Editing Company Married To Giants
Editor Michael Durst
Director of Photography Catherine Lutes
Art Director Erika Lobko
Executive Producer Carling Acthim
Executive Producer Denise Shearer
Director Claire Edmondson

Producer Jason Aita
Colourist Tricia Hagoriles
Wardrobe

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This motivational spot questions the definition of a 'female boxer', advocating the idea that all athletes are equal and should be classed by their sport rather than sex.

The commercial, directed by Claire Edmondson for Everlast via Steam Films, sees inspiration taken from boxing legend Muhammad Ali to further implement the message.

Connections

Editing Company Married to Giants
Production Steam Films
Director Claire Edmondson
Editor Michael Durst
Executive Producer Carling Acthim
Executive Producer Denise Shearer
Wardrobe Basia Wyszynski

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