Stink Launches in the US

Production company Stink has expanded its global presence with the opening of a new US office, which will be led by newly-appointed managing director Jeff Baron. Digital sister agency Stinkdigital will also open in LA as part of the expansion that will allow for true integrated capabilities across the brand.

Jeff Baron joins Stink after a 12-year tenure with Anonymous Content in the US. Well accustomed to working closely with a team of directors creating cutting-edge and award-winning campaigns, Baron will combine his experience with the established Stink infrastructure and will focus on growing the roster within the US. The office launches with an existing high profile list including John Hillcoat, Nicolas Winding Refn, Martin Krejci, Yann Demange, Nacho Gayan and more. James Cunningham, a current executive producer at Stink London, will join Baron in Los Angeles.

“The opportunity to work with a global brand like Stink along with the level of talent it represents was something I couldn't pass up,” says Baron of the news. “The production model is changing, and Stink represents that evolution. I look forward to bringing my live action experience to this new US entity and combining it with the other elements of production from digital to branded content to long form and beyond.”

The opening of Stink’s LA office is accompanied by the West Coast expansion of interactive production company Stinkdigital. Stinkdigital currently has a presence in New York, where it has produced work for Google, Old Spice, Target, GE, Prada, HP and IBM in the past year alone. The companies will share an LA office space and provide a truly integrated production package to clients and agencies.

Executive producer Iliana Espineira will head up Stinkdigital’s new offering. Espineira worked at Stinkdigital New York for three years before relocating to the West Coast in 2013. Mark Pytlik, CEO of Stinkdigital, sates: “We’re incredibly excited to have Stink join us in the US market and to finally be able to offer fully integrated services that cover everything from creative, design and technology to film and branded content. Iliana was our first choice to run the office; with Jeff and James also in the mix, there’s nothing we can’t do.”

The US launch adds to Stink’s existing profile of offices in London, Paris, Berlin, Moscow, Shanghai and São Paulo.

Daniel Bergmann, president of Stink, adds: “We are very inspired and energised to open Stink US. The USA is one of the most important markets and we have been looking for the right time to consolidate our brand here. Now we know we are ready because we have the right team, best talent and a clear strategy.”

For more information about Stink's US expansion visit Stink USA.