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We know that there isn't much guaranteed in life, especially in sports.
However, AT&T launches the AT&T Guarantee, including a new campaign from AT&T's OMC agency partners featuring Tim Tebow, DeMarcus Ware and Marshawn Lynch, in addition to seven college athletes, set to launch during the Orange Bowl.
As the nation's largest network operator, the AT&T Guarantee is a bold new guarantee for new and existing AT&T customers that sets higher standards for reliable connectivity with great deals and customer-first care, and acting when service falls short.
This includes:
- Care Guarantee – Receive the prompt, friendly service you deserve, Guaranteed! Speak to a friendly tech expert within 5 minutes or schedule a callback at a time that works for you. Plus, same or next day technician appointment availability, Guaranteed.
- Network Guarantee – If there is a network interruption, AT&T will fix it fast and credit for a full day of service, Guaranteed.
Credits
powered by
- Agency BBDO/Los Angeles
- Production Company SMUGGLER
- Director Mark Molloy
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Credits
powered by
- Agency BBDO/Los Angeles
- Production Company SMUGGLER
- Director Mark Molloy
- Ad Agency... BBDO/New York
- Ad Agency. BBDO/Atlanta
- Ad Agency.. BBDO/Dallas
- Ad Agency Omnicom Telecom Production
- Ad Agency... Critical Mass/Los Angeles
- Ad Agency... Dieste/Los Angeles
- Ad Agency TPN/Dallas
- Ad Agency KERN
- Ad Agency EG+
- Ad Agency Ketchum/New York
- Executive Producer/Co-Founder Patrick Milling-Smith
- Executive Producer/Co-Founder Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Editing Work Editorial/USA
- Head of Production Gabrielle Page
- Post Producer Juna Drougas
- Editor Stewart Reeves
- Editor Luke Haigh
- Editor Theo Mercado
- Editor Leah Turner
- Editor Angela Rath
- VFX Framestore/Los Angeles
- Head of Production Catherine Pavitt
- Executive Producer Brittney Walker
- Senior Post Producer Susan Harris
- Color Trafik/Los Angeles
- Head of Production Greer Bratschie
- Color Producer Phoebe Torsilieri
- Colorist Ricky Gausis
- Colorist Taylor Pool
- Sound Design/Mix Lime Studios
- Executive Producer Susie Boyajan
- Audio Producer Cassie Underwood
- Audio Assistant Ian Connie
- Audio Mixer Jaime Zapata
- Sound Designer/Audio Mixer Matt Miller
- Chief Creative Officer Matt Miller
- Executive Creative Director Rafael Gonzaga
- Executive Creative Director. Danger Bea
- Executive Creative Director.. Ash Tavassoli
- Head of Design, Art Direction Fabiano de Queiroz
- Creative Director Ben Lay
- Creative Director. Miriam Malta
- Creative Director... Banks Noel
- Creative Director.. Rich Fiset
- Creative Director.... Matt Lowe
- Creative Director..... Kristin Clark
- Associate Creative Director Scott Frandsen
- Associate Creative Director. Charlotte Duerden
- Senior Art Director Allyn Scherr
- Senior Copywriter Greg Ward
- Art Director Sonia De Nicolo
- Associate Art Producer Cleo Montagnana
- Group Executive Producer Andrew Tucci
- Executive Producer Holly Otto
- Senior Producer Monica Sotelo
- Senior Producer. Tommy Costello
- Producer Anna Farmer
- Producer. Mike Peters
- Junior Producer Alexander Gill
- Chief Creative Officer. Valerie Carlson
- Executive Creative Director..... Juliette Geraghty
- Group Creative Director Minor LeBlond
- Group Creative Director James Leal-Valias
- Creative Director Lauren Barnett
- Creative Director Matt Goldberg
- Creative Director Carl Lukasewich
- Creative Director Jennifer Page
- Associate Creative Director Elizabeth Ching
- Associate Creative Director Meghan O'Neill
- Associate Creative Director Tim Rocklage
- Associate Creative Director Hera Yeung
- Senior Art Director Mica Dieterich
- Senior Art Director Arion Lapuz
- Lead Copywriter Emily Dendinger
- Senior Copywriter Peter Lagosky
- Senior Copywriter Tracie Roberson
- Senior Copywriter Joe Benavente
- Senior Copywriter Nico Marks
- Copywriter Isabel Drukker
- Senior Designer Maria Covarrubias
- Senior Designer Allan Cameron
- Senior Designer Alyssa Bowman
- Senior Designer Chen Shang
- Senior Designer Jackson Reed
- Senior Designer Megan Lockhart
- Art Director Felix Lundqvist
- Designer Sam Richey
- Senior Copywriter Harley Kane Villena
- Copywriter Michelle Alig
- Executive Producer John Costello
- Chief Creative Officer Abe Garcia
- Group Creative Director Benjamin Jara
- Creative Director Aldo Murillo
- Associate Creative Director Carlos Ortega
- Senior Art Director Andres Munera
- Art Director Alejandro Perez
- Group Creative Director Melissa Hernandez
- Creative Director Alf Laukoter
- Creative Director Matt Lange
- Senior Copywriter Nicolas Bernaudo
- Copy Editor Luis Borges
- Copy Editor Erika Eyl
- Executive Creative Director Molly McLaren
- Associate Creative Director David Heflin
- Creative Director Bryan Rachal
- Associate Creative Director Jesus Gonzalez
- Senior Art Director Michael Sparks
- Senior Copywriter Richard Howell
- Senior Copywriter Ramsay Campbell
- Creative Director Ali Hafiz
- Producer Luigi Rossi
- Production Designer Miranda Lorenz
- DP Larkin Seiple
- Post Producer Samantha Axelrod
- Post Producer David Won
- Senior VFX Producer Katie Buckley
- Creative Director Dan Cobbett
- Color Producer Ben Trumm
Credits
powered by
- Agency BBDO/Los Angeles
- Production Company SMUGGLER
- Director Mark Molloy
- Ad Agency... BBDO/New York
- Ad Agency. BBDO/Atlanta
- Ad Agency.. BBDO/Dallas
- Ad Agency Omnicom Telecom Production
- Ad Agency... Critical Mass/Los Angeles
- Ad Agency... Dieste/Los Angeles
- Ad Agency TPN/Dallas
- Ad Agency KERN
- Ad Agency EG+
- Ad Agency Ketchum/New York
- Executive Producer/Co-Founder Patrick Milling-Smith
- Executive Producer/Co-Founder Brian Carmody
- Executive Producer Sue Yeon Ahn
- Head of Production Alex Hughes
- Editing Work Editorial/USA
- Head of Production Gabrielle Page
- Post Producer Juna Drougas
- Editor Stewart Reeves
- Editor Luke Haigh
- Editor Theo Mercado
- Editor Leah Turner
- Editor Angela Rath
- VFX Framestore/Los Angeles
- Head of Production Catherine Pavitt
- Executive Producer Brittney Walker
- Senior Post Producer Susan Harris
- Color Trafik/Los Angeles
- Head of Production Greer Bratschie
- Color Producer Phoebe Torsilieri
- Colorist Ricky Gausis
- Colorist Taylor Pool
- Sound Design/Mix Lime Studios
- Executive Producer Susie Boyajan
- Audio Producer Cassie Underwood
- Audio Assistant Ian Connie
- Audio Mixer Jaime Zapata
- Sound Designer/Audio Mixer Matt Miller
- Chief Creative Officer Matt Miller
- Executive Creative Director Rafael Gonzaga
- Executive Creative Director. Danger Bea
- Executive Creative Director.. Ash Tavassoli
- Head of Design, Art Direction Fabiano de Queiroz
- Creative Director Ben Lay
- Creative Director. Miriam Malta
- Creative Director... Banks Noel
- Creative Director.. Rich Fiset
- Creative Director.... Matt Lowe
- Creative Director..... Kristin Clark
- Associate Creative Director Scott Frandsen
- Associate Creative Director. Charlotte Duerden
- Senior Art Director Allyn Scherr
- Senior Copywriter Greg Ward
- Art Director Sonia De Nicolo
- Associate Art Producer Cleo Montagnana
- Group Executive Producer Andrew Tucci
- Executive Producer Holly Otto
- Senior Producer Monica Sotelo
- Senior Producer. Tommy Costello
- Producer Anna Farmer
- Producer. Mike Peters
- Junior Producer Alexander Gill
- Chief Creative Officer. Valerie Carlson
- Executive Creative Director..... Juliette Geraghty
- Group Creative Director Minor LeBlond
- Group Creative Director James Leal-Valias
- Creative Director Lauren Barnett
- Creative Director Matt Goldberg
- Creative Director Carl Lukasewich
- Creative Director Jennifer Page
- Associate Creative Director Elizabeth Ching
- Associate Creative Director Meghan O'Neill
- Associate Creative Director Tim Rocklage
- Associate Creative Director Hera Yeung
- Senior Art Director Mica Dieterich
- Senior Art Director Arion Lapuz
- Lead Copywriter Emily Dendinger
- Senior Copywriter Peter Lagosky
- Senior Copywriter Tracie Roberson
- Senior Copywriter Joe Benavente
- Senior Copywriter Nico Marks
- Copywriter Isabel Drukker
- Senior Designer Maria Covarrubias
- Senior Designer Allan Cameron
- Senior Designer Alyssa Bowman
- Senior Designer Chen Shang
- Senior Designer Jackson Reed
- Senior Designer Megan Lockhart
- Art Director Felix Lundqvist
- Designer Sam Richey
- Senior Copywriter Harley Kane Villena
- Copywriter Michelle Alig
- Executive Producer John Costello
- Chief Creative Officer Abe Garcia
- Group Creative Director Benjamin Jara
- Creative Director Aldo Murillo
- Associate Creative Director Carlos Ortega
- Senior Art Director Andres Munera
- Art Director Alejandro Perez
- Group Creative Director Melissa Hernandez
- Creative Director Alf Laukoter
- Creative Director Matt Lange
- Senior Copywriter Nicolas Bernaudo
- Copy Editor Luis Borges
- Copy Editor Erika Eyl
- Executive Creative Director Molly McLaren
- Associate Creative Director David Heflin
- Creative Director Bryan Rachal
- Associate Creative Director Jesus Gonzalez
- Senior Art Director Michael Sparks
- Senior Copywriter Richard Howell
- Senior Copywriter Ramsay Campbell
- Creative Director Ali Hafiz
- Producer Luigi Rossi
- Production Designer Miranda Lorenz
- DP Larkin Seiple
- Post Producer Samantha Axelrod
- Post Producer David Won
- Senior VFX Producer Katie Buckley
- Creative Director Dan Cobbett
- Color Producer Ben Trumm
AT&T asked OMC agencies to launch their bold new Guarantee with a 360 campaign, across Hispanic, General Market, and College Football media buys as well as PR/earned media. The answer was a comprehensive campaign including TV, Print, OLV, Social, Display, Jimmy Kimmel and GMA Broadcast Integrations, and Audio all unified by one premise: in a world where nothing is guaranteed, AT&T has your back.
To bring this to market, BBDO Los Angeles wanted to lean into relatable situations in life that are not always guaranteed:
- Like the common courtesy of holding the elevator or your dream wedding going off without a hitch.
- Like your movie theatre experience going undisturbed or that you reserved the right rental car for your family and all their luggage.
- Like making it to your next stop without running out of gas or that your friend is really “on their way” to meet up.
- Like your in-laws only staying for a little while, or the butter container in your fridge actually having butter.
- Like your office bestie keeping your secrets, or that you can go on a date without your kid brother.
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AT&T – Guarantee Butter
AT&T – Knowing You Exist
AT&T – QB Accuracy
AT&T – The Right Rental Car
Includes former NFL football pros Tim Tebow, DeMarcus Ware and Marshawn Lynch, alongside seven colleges and four different athletes including: USC's Michael Lantz (Kicker), Eddie Czaplicki (Holder), Tommy Trojan (Mascot), UCLA's Alani Makihele, Arizona's Chubba Ma'ae and Washington & Oregon.
“The goal of the work is to relate to people though the uncertainties we face every day. Whether it be in sports, in business or even our commute to work, we're used to nothing in our lives being guaranteed. This work takes a witty, relatable look at all those countless uncertainties then shows how at AT&T it's different. AT&T is guaranteed to have your back.” said Matt Miller, Chief Creative Officer, OMC for AT&T.
“With the launch the AT&T Guarantee, we are here to say we are going ALL IN on our customers,” shares AT&T Chief Marketing & Growth Officer Kellyn Smith Kenny. “With the timely juxtaposition of College Football Playoffs demonstrating that nothing in life is guaranteed or predictable, this campaign aims to drive customer excitement around what we CAN guarantee: keeping our customers connected to what matters most to them with experts who care."
