Andes: Message in a Bottle

If you've got something difficult to say, why not say it with a beer? That's the premise behind this campaign from Del Campo Saatchi & Saatchi Buenos Aires for Andes beer who between them, have developed the first-ever beer bottle capable of recording and sending video messages.

By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle. The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease.