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Sixt: The Freeze - Bear; Karate; The Carrot

BETC Paris and director Jack Cole are behind these brilliantly odd spots for Sixt.

by shots on 30^th October 2014

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Sixt – Sixt: The Freeze - Bear; Karate; The Carrot

Credits

Agency BETC Paris/France

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Credits

Agency BETC Paris/France
Sound Design Schmooze
Art Director Jordan Lemarchand
Copywriter Julien Deschamps
Agency Producer Hugo Diaz
Director Jack Cole
Creative Director Olivier Apers

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This new campaign for car rental company Sixt is brilliant but, well, weird. But weird in a good way. In a way which sees a woman being frozen to the spot while a giant teddy bear licks honey off her cheek [above]. Or which sees a giant carrot doing the running man. Yep. That sort of weird. The campaign was created through BETC Paris and shot by Jack Cole through Rita. Weirdos.

Connections

Agency BETC Paris
Production RITA Films
Sound Design SCHMOOZE
Agency Producer Hugo Diaz
Art Director Jordan Lemarchand
Copywriter Julien Deschamps
Creative Director Olivier Apers
Director Jack Cole

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