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Halfords – Halfords: The Present

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Mother London has created a new campaign for Halfords that throws down the gauntlet to all other festive fads by asking parents and kids - “Does anything beat a bike?”

Reminding us of the freedom and adventure a bicycle can bring, the commercial, shot by Somesuch director Aoife McArdle, marks the start of the countdown to Christmas for brand marketers over the next few months.

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