Philips: How Many Years... to Change a Light Bulb?

Creative network iris and director Martin Stirling team up to communicate the wonder and excitement of modern connected lighting in the home with this cool spot for Philips Hue.

Showcasing how the brand's Hue light bulb is transforming the way people experience and interact with light at home for the first time since the light bulb was invented, the ad charts the evolution of the bulb from the perspective of a living room.

Beginning in 1879 – the year the first commercial incandescent light was unveiled – the film depicts a family excitedly fitting their first light bulb before travelling through the decades and updating to the present day when the father installs a Hue lamp.