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SAAQ – SAAQ: Texting

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Created by lg2 for the Canadian automobile association, Société de l’assurance automobile du Québec (SAAQ), this spot uses humour and an epic setting to put across the dangers of driving while texting. Produced by Four Zero One (Quatre Zéro Un) and directed by Nicolas Monette the spot sees a messenger risking his life for a pointless message.

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