CIBC: In Her Shoes
Director Michael Lawrence helms this touching film giving a first person perspective into surviving cancer.
Credits
powered by
- Client CIBC
- Director of Photography Kiel Milligan
- Art Director Jason Lee
- Art Director Kelly Thomas
- Copywriter Francesco Grandi
- Executive Creative Director
- Chief Creative Officer Andrew Simon
- Production Coordinator Graham M. Sheppard
- Director Michael Lawrence
- Producer Todd Huskisson
- Producer Alinna Prussky
- Creative Director Cory Eisentraut
- Creative Director Mike Sipley
Credits
powered by
- Client CIBC
- Director of Photography Kiel Milligan
- Art Director Jason Lee
- Art Director Kelly Thomas
- Copywriter Francesco Grandi
- Executive Creative Director
- Chief Creative Officer Andrew Simon
- Production Coordinator Graham M. Sheppard
- Director Michael Lawrence
- Producer Todd Huskisson
- Producer Alinna Prussky
- Creative Director Cory Eisentraut
- Creative Director Mike Sipley
Michael Lawrence directs this impactful new film about a breast cancer survivor for CIBC’s Run For the Cure campaign in aid of the Canadian Brest Cancer Foundation.
The spot, created by agency Cundari Tronto and produced by Sons and Daughters, was based on the true story of a producer and friend of the agency. It was an extremely personal shoot, with the domestic scenes being filmed in the woman’s own home.
Lawrence shot this project in the first person perspective to give real insight into a sufferer’s experience. The raw nature of the shooting pulls the viewer inside the protagonist’s world and a heart wrenching score takes them on a real emotional journey.
Connections
powered by
- Agency Cundari
- Client CIBC
- Art Director Jason Lee
- Chief Creative Officer Andrew Simon
- Director Michael Lawrence
- Executive Creative Director Liane Thomas
- Producer Todd Huskisson
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