Forecasting 2014 with... Fi Kilroe

Fi Kilroe is executive producer at Finish London, a forward-thinking and successful post production company. Sensing positive vibes for 2014, she is optimistic about the year ahead and the company has been proactive in its plans for this summer's World Cup by preparing for potential briefs with a focus on Brazil. Kilroe also has ambitions to raise the profile of Finish's younger emerging talent over the next 12 months as well as concentrating on client relationships and needs.

Below, the EP talks about hopes of better organisation with regards budgeting on projects from the off, anticipating the next big thing in tech and instigating more tea breaks via her New Year's resolution.

What are your predictions for the industry in general in 2014?

With mood of the industry brightening it will hopefully reflect in the amount or work being generated.

What would you most like to see happen in advertising over the next 12 months?

An increase in budgets! Plus agency and production companies being more collaborative with post production companies – this is happening with long standing relationships between post companies and agencies but it’d be great for more jobs to be ball parked at the script phase before presented to clients.

What are you most looking forward to personally over the next year?

With increased staffing levels, being able to spend more time building relationships with clients.

What will you do differently this year that you didn’t last?

Spend more time focussing on the future of Finish through younger staff. It takes time to build up peoples’ careers but in the long run it’s hugely beneficial, both creatively, technically and financially.

What media/technology/platform/campaign do you think will shine this year?

In general smartphones. Plus virtual reality gaming. Constant 4K discussions with the advent of 4K TVs.

What effect do you think this year’s World Cup will have on the industry?

As always there’ll be the big Nike and adidas campaigns that will keep specific post companies very busy for a condensed amount of time. But this should also filter down to other brands looking to shoot new projects incorporating football themes rather than reusing existing campaigns. With that said, I think that all post companies were hoping there would be more advertising than there was around the UK Olympics with many modelling the stadium in advance. We’ve done likewise for the Maracana Stadium [in Brazil] to speed up the process if needed.

Where will you go on holiday this year and why?

Ibiza for a hen do and Suffolk – I love a British holiday by the sea with no flying or stress!

What’s your New Year’s resolution workwise or other and do you think you’ll stick to it?

Offer to make tea in the office. I’ve done it once so far this year, so will probably fail.

If you had one hope or request from the client side this year, what would it be?

To gain a greater understanding that more work equals more money.

And if you had a piece of advice for the creative industry in 2014 what would it be?

Make use of our already modelled CGI Maracana Stadium for the FIFA World Cup 2014 and 2016 Olympics! And keep making funny animal commercials.