Eurostar: Maybe

AMV BBDO London has created this new unique caign to present a slice of culture at both ends of the Channel Tunnel for Eurostar, with the direction of Simon Ratigan and HLA.

Titled Maybe, the caign features two separate adverts, one of which focuses on Paris (above), which will air in the UK, and one that focuses on London for the French and Belgian markets. Each of the adverts has a similar look and feel and shows an unexpected side of the cities through striking and witty imagery and footage of real people and places. Both adverts close with the line ‘stories are waiting’, and invite to people to take their own Eurostar journey and create their own stories and memories.

Director Simon Ratigan acted as a “conductor”, sending photographers and cameramen out onto the streets of Paris and London to capture real life people and events in unusual and interesting locations, as the team set about capturing any scene that caught their attention.

Watch the film set in Paris with English narration above and the film below, based in London, with French.