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The Lost Choir – The Lost Choir: Mad World

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Grey Worldwide Düsseldorf set up this choir session to stress the fact that every three seconds the world loses a child. Featuring the voices of boys' choir Wuppertaler Kurrende, the video sees the sound diminish as the number of singers decreases until one boy is left to finish the song.

The piece was launched on Universal Children's Day (20 November) and was created to support International Children's Fund and children in need (especially in Africa) by calling for donations to fight the diverse hunger, malnutrition, dirty water and absence of vaccine protection cases.

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