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BBC Digital Radio – BBC Digital Radio: D-Love

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The BBC introduces a new face, and voice, for the Corporation. D-Love is a smooth talking character who's determined to "spread the love" by raising awareness about digital radio.

The spot is the first in what will be a long series directed by The Sweet Shop's duo Peter Martin, through RKCR/Y&R London, featuring the puppet. Expect to see more from D-Love in the coming weeks, including a musical Christmas campaign.

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