British Heart Foundation: Mini Vinnie

Last year Grey London and Hungry Man teamed up to promote hands-only CPR by means of “education through comedy.” Hard man, Vinnie Jones, fronted the viral advert, advocating hard and fast CPR to the rhythm of The Bee Gees' Stayin’ Alive (see video below). This year Vinnie’s back with a child parody of the previous spot and he’s got friends; testimonials accompany the video and feature people whose lives have been saved thanks to the campaign.

Steve Bendelack directs the new video with the same effective humour of the first and targets a younger audience using a miniature Vinnie. Stayin’ Alive also returns; the funky tune’s tempo is set at 103 beats per minute and is almost the perfect rhythm to help jump-start a stopped heart. Queen’s Another One Bites The Dust has the same tempo, but wouldn't exactly send the right message.

Find the accompanying testimonials and various resources from The British Heart Foundation here.