Samsung: LeBron's Day
Anonymous Content's Mark Romanek gives the Galaxy Note II the royal treatment with "King" James.
Credits
powered by
- Agency 72andSunny USA/United States of America
- Production Company Anonymous Content LA
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Credits
powered by
- Agency 72andSunny USA/United States of America
- Production Company Anonymous Content LA
- Editing Company Arcade Edit LA
- Post Production The Mission
- Editor Paul Martinez
- Director of Photography Jody Lee Lipes
- Copywriter Patrick Maravilla
- Executive Creative Director John Boiler
- Executive Creative Director Frank Hahn
- Executive Creative Director Jason Norcross
- Executive Producer
- Executive Producer SueEllen Clair
- Director Mark Romanek
- Producer Aris McGarry
- Producer Nicole Haase
Credits
powered by
- Agency 72andSunny USA/United States of America
- Production Company Anonymous Content LA
- Editing Company Arcade Edit LA
- Post Production The Mission
- Editor Paul Martinez
- Director of Photography Jody Lee Lipes
- Copywriter Patrick Maravilla
- Executive Creative Director John Boiler
- Executive Creative Director Frank Hahn
- Executive Creative Director Jason Norcross
- Executive Producer
- Executive Producer SueEllen Clair
- Director Mark Romanek
- Producer Aris McGarry
- Producer Nicole Haase
72andSunny use the NBA opener between the Miami Heat and Boston Celtics to launch a media blitz. The spot (launched at the beginning of the game) put the match in context with the life of Miami’s MVP, LeBron James. Anonymous Content’s Mark Romanek uses Samsung’s Galaxy Note II as a vehicle to show how Lebron connects with family, fans, and the community outside of the arena.
The piece synched perfectly with the details of the day and preluded the game harmoniously; everything from Lebron's khaki suit to his red and black wristband for Akron Public Schools is accurately mimed.
Even Lebron's interactions with the phone came to fruition on game day; Lebron tweeted Magic Johnson in response to the message seen in the ad, he posted the photo he took of his gold Lebron Xs in one of the ad's shots, and uploaded Instagram images of his new championship ring as the spot assumed he would. All of these elements help integrate the advertisement with the game and the phone with the fans.
Connections
powered by
- Agency 72andSunny USA
- Editing Company Arcade Edit LA
- Post Production The Mission
- Production Anonymous Content LA
- Copywriter Patrick Maravilla
- Director Mark Romanek
- Editor Paul Martinez
- Executive Creative Director Frank Hahn
- Executive Creative Director Jason Norcross
- Executive Creative Director John Boiler
- Executive Producer SueEllen Clair
- Executive Producer Eric Stern
- Producer Aris McGarry
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