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FedEx Canada – FedEx Canada: Gimmicks

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To make people aware that FedEx not only caters for urgent shipping needs, but also takes care of less urgent freight and small business solutions, BBDO Toronto thought it'd come up with a strangely random, yet comical spot for the courier. Structured as four commercials in one and shot by Sons & Daughters' Peter Martin, the piece sees each scenario focus on a genuine business need inherent to the characters featured.

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