Joyrider catches McCambridge

London-based Joyrider Films has announced the signing of talented director Ben McCambridge. His first ever commercial spot as a director, PS3 Kids, went viral and since then he has become somewhat of a phenomenon. McCambridge began learning the ropes behind the scenes as an assistant editor at The Whitehouse and Final Cut LA, but it was while sitting in the edit suite that he decided he wanted to get out there and try creating content himself.