30 Millions d’Amis' tender pet project
Altmann+Pacreau and directors Hoffman and Metoyer present a gorgeous celebration of rescued animals.
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Credits
powered by
- Agency Altmann + Pacreau/Paris
- Production Company Henry
- Director Hoffman/Metoyer
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Credits
powered by
- Agency Altmann + Pacreau/Paris
- Production Company Henry
- Director Hoffman/Metoyer
- Production Company MJZ/London
- Post Production McMurphy
- Creative Director Olivier Altmann
- Art Director Sylvain Guyomard
- Copywriter Jocelyn Devaux
- Production Capitaine Plouf
- Executive Producer Jean Ozannat
- TV Producer Jessica Piergiovanni
- Producer Yannick Dupas
- Production Coordinator Romane Humbert
- DP Julius Metoyer
- Post Producer Sebastien Gros
- Editor Adriana Legay
- Editor Morgan Mirza
- Editor Aurelien Dupont
Credits
powered by
- Agency Altmann + Pacreau/Paris
- Production Company Henry
- Director Hoffman/Metoyer
- Production Company MJZ/London
- Post Production McMurphy
- Creative Director Olivier Altmann
- Art Director Sylvain Guyomard
- Copywriter Jocelyn Devaux
- Production Capitaine Plouf
- Executive Producer Jean Ozannat
- TV Producer Jessica Piergiovanni
- Producer Yannick Dupas
- Production Coordinator Romane Humbert
- DP Julius Metoyer
- Post Producer Sebastien Gros
- Editor Adriana Legay
- Editor Morgan Mirza
- Editor Aurelien Dupont
It's rare that a campaign, particularly a charity-focused one, successfully sidesteps shock-and-awe and aims straight for the heartstrings without coming across as mawkish or manipulative, but this captivating spot for 30 Millions d’Amis manages just that.
Developed by Altmann+Pacreau as a follow-up to last year's Cannes Lions Silver-winning film for the same brand, Love Me Tender relies on Henry duo Hoffman and Metoyer's poetic filmmaking to create gratifying vignettes of human/animal affection.
With no twists or trickery needed, just gorgeous imagery coupled with a clever endline, this utterly charming film tells a receptive audience everything it needs to know in order to motivate a response.
