10. Dan Mace: Finding a new Not Normal

With almost 730K subscribers to his YouTube channel, Dan Mace has gone from award-winning young director to internet superstar. He talks about his journey from South Africa to New York and beyond, the launch of his new online show, and how the world of YouTube altered him as a director and is now shaking up the world for brands, too.

9. How Marmite took control of your mind

The most recent Marmite campaign aims to brainwash haters of the yeasty extract into becoming fully-fledged lovers of the divisive brand. The director and one of the creatives behind the project explain how...

8. Mike Maguire takes a bite out of comedy

Former creative and previously one half of a successful directing duo, Mike Maguire is now a high-flying directorial king of comedy in his own right. Here he talks about his work, inspirations and why he owes everything in his life to advertising.

7. The idea is king, but is the king dead?

Co-founder of newly launched creative and production company, 20something, Will Thacker explains why the advertising industry is in danger of stagnation if it doesn't protect and nurture its greatest asset.

6. Leica and Cokeliss take a shot in the dark

Legendary camera brand Leica and director Barney Cokeliss have teamed up for a stylish and atmospheric cinema spot and, here, Cokeliss reveals how the film came to be and why it's great to work with such an open-minded and creative brand.

5. Sixt agency and director on how conflicting approaches can pay dividends

And Rising's Anna Arnell and director Camila Zapiola discuss the challenges they faced creating the new SIXT campaign and why Arnell likes being put out of her comfort zone.

3. Dear Condom director on making safe sex steamier

Sex sells, right? That being the case, this is an interview from all the way back in 2018 in which Pulse's, Joanna Nordahl tells shots about her NSFW 'love/hate letter' to the humble condom.

2. shots Awards Europe 2019: The shortlist

All of the spots, companies and talented individuals shortlisted for this year's Euro-centric award show.

1. Calm down dear, it's only advertising; The universal fight against emotional women

shots columnist Amy Kean wonders why we're afraid of emotion, especially when it's displayed by women. If emotion can help Captain Marvel storm the box office and save the universe then we should be harnessing it, not holding it back.