Experience New with Air India
The four-week campaign spotlights Air India’s modernised fleet, elevated onboard experiences and the signature warmth of Indian hospitality.
)
Air India, India's leading global airline, unveils a new 360-degree awareness campaign in the UK titled Experience New, marking the next chapter in the airline’s transformation into a world-class, full-service global airline.
The four-week campaign spotlights Air India’s modernised fleet, elevated onboard experiences and the signature warmth of Indian hospitality.
Developed by McCann Worldwide, with media planning by Omnicom group, Experience New spotlights Air India's new and upgraded fleet flying non-stop from Heathrow to Delhi, Mumbai and Bengaluru. The campaign will run across 300 black taxis, 100 bus panels including five full bus wraps, alongside a mix of hoardings, static and digital screens throughout the London Underground and other high-footfall locations across the city.
Credits
View on- Agency McCann/London
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/London
Designed to target tourists and business travellers who want to visit India or beyond, in style, the campaign will also run on the Heathrow Express and in Heathrow Airport Terminal 2, where Air India operates 49 flights weekly between London (Heathrow) and Delhi, Mumbai and Bengaluru.
The campaign has been strategically created to reach highly engaged cricket audiences with a television campaign during the ICC Men’s T20 World Cup on Sky Sports. This will be amplified by high-frequency prime time radio advertising across Lyca Radio, Punjab Radio and Sunrise Radio and a comprehensive print, digital and social strategy.
Experience New underscores Air India’s continued commitment to the UK market, reinforcing the airline’s investment in both brand presence and unrivalled connectivity between the UK India and beyond. It forms part of a broader transformation of Air India into a modern, world-class airline, with a focus on fleet renewal, onboard product, service excellence and a passenger-first philosophy rooted in India’s rich tradition of hospitality.
