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Sony Xperia: Cloud; Tumbleweed; Cave

The magic of nature is captured in these spell-binding spots from director Dave Meyers.

by shots on 2^nd October 2017

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sony xperia – Sony Xperia: Cloud; Tumbleweed; Cave

Credits

Agency Mcgarrybowen

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Credits

Agency Mcgarrybowen
Editing Company Whitehouse Post
Post Production Absolute Post London
Editor Nick Gilberg
Director of Photography Scott Cunningham
Executive Producer Ben Schneider
Creative Stephen Cross
Creative Simon Connor

Head of Production Alessia Small
Director Dave Meyers
Producer Josh Barwick
Creative Director Richard Holmes
Post Producer Sally Heath

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To emphasise just how advanced Sony's Xperia smartphone is, mcgarrybowen focusses on the device's defining characteristics and uses beautiful natural landscapes as a backdrop.

Director Dave Meyers lives up to the campaign's slogan, Everything becomes wow, by experimenting with effects to create a lasting impression. Super slow mo is triggered when a series of balloons shaped as a cloud explode, while multi-coloured tumbleweeds trail across desertland - suitably captured with HDR.

Our only criticism? The trio of spots are sure to inspire a serious case of wanderlust.

Tumbleweed

Cave

Connections

Agency mcgarrybowen
Editing Company Whitehouse Post
Post Production Absolute Post London
Production Radical Media
Creative Stephen Cross
Creative Simon Connor
Creative Director Richard Holmes
Director Dave Meyers
Executive Producer Ben Schneider
Head of Production Alessia Small
Post Producer Sally Heath
Producer Josh Barwick

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