Henry-Alex Rubin plucks Apple's Heartstrings
In a gorgeously constructed film from TBWA\Media Arts Lab and SMUGGLER, a dad gets to hear his daughter's recital thanks to AirPods Pro 2's FDA-cleared Hearing Aid feature.
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Editing Cabin Editing Company
- Post Production Trafik/Los Angeles
- DP James Laxton
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Editing Cabin Editing Company
- Post Production Trafik/Los Angeles
- DP James Laxton
Apple has never shied away from engaging the audience's emotions in their spots, be it LOLs from the Underdogs, AWs from RIP Leon, or WOWs for the stars of The Greatest, but rarely have they engaged the tear ducts in the way their latest manages.
Created by TBWA\Media Arts Lab to demonstrate the AirPods Pro 2's stunning FDA-cleared Hearing Aid feature, Heartstrings is a touching father-daughter narrative directed by SMUGGLER's Henry-Alex Rubin, in which a lifetime of memories flood back on hearing a tender tune.
Key to the film's impact is the masterful sound design from 3x Academy Award® winning sound designer, Paul N. J. Ottosson. Focussing closely on the frequencies and volume of the sounds to bring to life the treatment of hearing loss in the most authentic and attentive way possible, Ottosson manages to creatw a palpable sense of the experience of mild to moderate hearing loss for viewers to comprehend.
